It amazes me
Jun. 21st, 2002 11:34 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
tinhuvielI'm sitting here at work trying to find a trivia question for my weekly update and it just occurred to me how empty these press-releases and biogs truly are.
(excerpt from a press release for an undisclosed artist)
"[his] third album.....elevates his already airtight game to the next level"
"Fans will be thrilled that he has taken his creative gifts to the next plateau - specifically as a singer and songwriter."
or how about this, from another press release:
"Now comes *****, an album that retains all the numerous strengths of its predecessor, yet takes the band's sound to a stunning new plateau."
or
"but is still has the same attributes she's demonstrated on her six previous albums, namely an ability to take a song, any song, and deliver it in a manner so individualistic that it becomes hers alone."
What the hell does this mean? And what's with all the plateau references? Did one person write the first two or is stale imagery running rampant in the music industry?
It worries me that I am guilty of the same vague pontification and empty references in my own attempts to write press for Shriekback. I swear it doesn't sound like most of the fodder I have to read here at work, but perhaps it does to someone else a little less attached to the project.
Time will tell....
In the meantime, I guess I'll just have to be surly about the joke that is the Music Business (Oxymoron alert) and play along until I'm fabulously wealthy and can ditch this gig.
Oy!
(excerpt from a press release for an undisclosed artist)
"[his] third album.....elevates his already airtight game to the next level"
"Fans will be thrilled that he has taken his creative gifts to the next plateau - specifically as a singer and songwriter."
or how about this, from another press release:
"Now comes *****, an album that retains all the numerous strengths of its predecessor, yet takes the band's sound to a stunning new plateau."
or
"but is still has the same attributes she's demonstrated on her six previous albums, namely an ability to take a song, any song, and deliver it in a manner so individualistic that it becomes hers alone."
What the hell does this mean? And what's with all the plateau references? Did one person write the first two or is stale imagery running rampant in the music industry?
It worries me that I am guilty of the same vague pontification and empty references in my own attempts to write press for Shriekback. I swear it doesn't sound like most of the fodder I have to read here at work, but perhaps it does to someone else a little less attached to the project.
Time will tell....
In the meantime, I guess I'll just have to be surly about the joke that is the Music Business (Oxymoron alert) and play along until I'm fabulously wealthy and can ditch this gig.
Oy!
